I WAS THE LEAD DESIGNER/ANIMATOR IN REBRANDING KCDW 2024, A WEEK LONG RENDEZVOUS IN KANSAS CITY THAT BRINGS THE DESIGN COMMUNITY TOGETHER WITH A VARIETY OF DIFFERENT SPEAKERS, WORKSHOPS, AND SOCIALS. I WORKED WITH MY PARTNER MASON BARRY, WHO HANDLED ALL OF THE 3D ANIMATION.

THE BRAND CONSISTED OF A CUSTOM LOGO, WHICH I BUILT BY A VARIETY OF DIFFERENT STYLIZED LETTERS TO REFERENCE THE DIVERSITY OF PEOPLE, EVENTS, AND OCCUPATIONS REPRESENTED DURING KCDW. ACCOMPANYING THE LOGO IS A FUN MODULAR SYSTEM OF ICONS, INSPIRED BY BUILDING BLOCKS, TO REPRESENT THE PLAYFUL AND INNOVATIVE NATURE OF THE DESIGN COMMUNITY.

ASSETS WERE HANDED OFF TO THE CLIENT AND THEY BUILT THE WEBSITE, MANAGED SOCIAL MEDIA, AND PROCURED THE EVENT.