A LOCAL GYM APPROACHED WHISKEY DESIGN FOR SOME BOLD, LOUD BRANDING. LOCATED IN THE CROSSROADS OF KANSAS CITY, FIT STREET GYM USES BOLD TYPE, SLEEK LINES, AND STREET STYLE TO ELEVATE AND PROMOTE THE HARD WORK AND DEDICATION FIT ONLY FOR A LION. I DESIGNED AND ANIMATED THE LOGO, AND CREATED A CUSTOM HAND LETTERED STREET TAG TO GIVE THE IDENTITY A LITTLE “DOWN N’ DIRTY” CHARACTER.