COSTCO — Pretty Darn Bad

PREVIOUS PROJECT

COSTCO REBRAND

BRANDING

SHITS AND GIGGLES

A FRESH NEW LOOK FOR A BRAND WE ALL LOVE. THE MINIMALISTIC LOGO IS STRUCTURAL AND SUBTLE, AND A “C” IS REVEALED BY THE NEGATIVE SPACE. THE DOWNWARD FACING ARROW REFERENCES THE MONEY SAVING ASPECT OF COSTCOS MISSION STATEMENT.

COSTCO

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